Toward a New Netflix Movie Rating System

Currently, the MPAA is an anonymous organization that oversees the rating of all movies in America. It is an organization funded by studios - and it consists largely of business process that is slanted toward the studio. Independent films are often not seen or are seen and given a blanket rate.

Violence, as part of their criterion - is usually allowed in many forms - 400 percent more likely to pass the ratings test than scenes involving human sensuality. We now live in an era in which most young people do not get their content filtered or are otherwise capable of downloading the prohibited content organizations such as the MPAA are trying to prevent. And we are trying to recover from a past administration that engaged our country in wars of covenience.

What gives a movie an R rating? Often, scenes involving sexuality. Almost any form of violence can be passed in the R. Coarse language.

The PG-13 allows violence as long as you don't see blood. Some minor sexual references. And of course, G is a film that by and large goes somewhere else other than sex and violence.

Here's how I think we can fix this system for Netflix. First, Netflix already has a rating system. But they only allow someone to rate the movie whether they "liked it" or not. Netflix can straightforwardly expand this system to an expanded ratings system. This will accomplish two things, both beneficial to the Netflix corporation and to the end user.

First, it will allow Netflix to mine additional data about their viewers. Studios pay for this kind of Demographic information. Which can, in and of itself, become a positive feedback loop - to get us ever better standard in film. And second, if the extended feedback allows us to rate different aspects of the film - and apply our own rating - it will finally give us an alternative to the MPAA rating system.

And this will, in and of itself force a tightening of the standards the MPAA utilizes. I feel, for example - that many scenes of the film "The Matrix" are ok to be shown to younger kids. There are films that I would want my children to watch - but I would want to know a bit more detail on a rating. I could easily browse over the Netflix rate page and get an idea of where I might need to hold their hand. And thats important. Because in a PG 13 - there are scenes where you might have to help your little ones through it. Life is a rich experience. They are confused by some scenes. But which ones? The MPAA is a secret society class rating and it is a blanket rating that does more to market the film than it does to help me, as a parent, figure out whether or not my child should watch it. How many hyper-ultra violent movies are out there, that hold an R rating?

And given the fact that our children are likely going to discover sexual content over the internet - how many films hold an R rating, that deal with questions of human sexuality in an adult - but direct and somewhat explicit way? As if it were a part of human life?

The difference between a violent scene in an R movie and a PG13 - is that if you are shot with a gun in a PG13, it's not supposed to show you bleeding. I think this should be reversed. I think a PG13 should show real consequences of being gunned down. That carrying a firearm is a serious decision and that death can result. I also feel that rape should be used as a classification for NC 17. But not intimate sexual contact, or kink.

All of these can be outlined in guidelines that Netflix should publish - and the raters of Netflix should agree to read them and be ready to be randomly tested on them during the rating of a film - yet another way in which Netflix can interact with, and potentially - market certain films or aspects of a film that wishes to be promoted. For example, a rater could be asked to view a short clip of an upcoming movie in order to rate it. This accomplishes a heightened awareness of the film - and also gives a real alternative to the current rating system that is cloaked in secrecy - and quite often misses the mark. If we do not stand for China to censor search engine results - as a people - why do we so easily stand for the censorship of our films?

A simple database post form that a good developer could come up with in a single day - would be all that it takes. Netflix users should be given a bit more flexible option - we can flexibly stop the stream of a film / and ultimately using better controls - skip over content in the film that might be objectionable - but also be able to at least consider certain classes and types of film. It would be a growth opportunity for Netflix and it would help Netflix users, of whom there are alot - to become more involved. And it would be a largely incorruptible and straightforward rating system.

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