How Not to Be A Bear
A good stock market bull sees the indices like the Dow Jones Industrial Average, as a kind of rising tide that will lift all boats. But he never. Ever. Makes the mistake that whatever stock he has chosen, has anything other than its own path to take upward. Instead of seeing a stock that has an amazing, unlimited upside - a bull will see a stock that will have a certain price valuation and he will buy when it is below that valuation.
Being a bull, is slightly easier than being a bear. But not by much. Your exposure, as a bull, is to buy into something whose price can drop by the total amount you have invested. So your effective exposure is the stock price on the day of purchase. Perhaps the best part about being a bull is that usually, ( unlike bears who tend to be more solitary hunters) - you get to run with the herd . Just make sure the herd is going in the right direction.